New artist Gudini stops by Royalty Radio for an interview and freestyle with a likkle help from Rich Kidd and Smash Brovaz.

CHECK OUT ROYALTY RADIO EVERY TUESDAY FROM 8-10PM ON 91.9FM OR STREAM ONLINE AT WWW.CFRERADIO.COM.

Adam Bomb and Press (from HighDEF) go in over some Lyve heat. MP3s coming soon! Shouts to Keezy and Quackass from TRF on the cameo tip!

Mount Real’s Narcicyst speaks candid with videographer JFK about his life, his influences and his music.

Interesting perspective.

Previously: NEW MUSIC: The Narcicyst “One Thing”

Rich Kidd grabs Obie for his performance of “Don’t Sleep On Me” at the WOSRKS4 Release party @ Revival last month.

Vote for “Take It Slow” on The MCC!

Previously: VIDEO: Rich Kidd (Manifesto to BK)

Directed b G-Dot.

Download HERE!

Another effective visual freestyle from Sese, this time with P Dollaz, as they hop on the “Incrediblez” beat.

SIDEBAR:

Gotta give big shouts to G-Dot for pretty much creating what seems to be a cost-effective, social-network-standard, visual lane (somewhere between the traditional big budget video and the cheap, horrible, brand-destroying videos most struggling come-up artists are forced to put out). Of course I’m assuming that these videos are being done at a minimal price with a high turn around time; which would make them the perfect template for other indie artists to start applying to their own viral campaigns (hint hint, lol).

The reality is, whether the video costs $50,000 or $5000, both will exist predominantly on social networking mediums meaning both will have pretty much the same time span of relevance once they’re released. Reality check artists: it ain’t about dropping a mind-blowing music video anymore (not if it’s dictated by your personal budget and Videofact’s discretion), it’s about creating and maintaining an entertaining, cost effective and sustainable visual/viral presence. So I’d wager that Sese probably stands to get more out of his 10 ‘clean’ (I hate using the word ‘clean’ but in this case I think it actually applies) quick-fix freestyle visuals than the artist that invests more time, more money and more effort into releasing ONE high-end traditional video.

Previously: NEW MUSIC: Sese feat. M.A.G.N.U.M, Mayhem Morearty & JRDN “It Ain’t Safe” (DJ Pack) (Prod. 2oolman)

Directed by Hannah Rajah & Fay Eagles.

Visuals for Abstract Random & Ayo Leilani’s lyrical take on the controversial events that highlighted this past summer’s G20 conference.

Directed by Hayden Currie.

Via HHC!

Dope, moving visuals paying homage to Matic (the emcee whose vocals are featured on the song) who died of cancer in ’08 (R.I.P.).

Featured in the video are his sons along with a healthy dose of Toronto hip-hop citizenry including Ski, Theo3 & Frankie Payne.

“The Time Is Now” will be featured on the Boomaddicts project which was a collaboration between Matic and producer Phat Tony aka Big Tweeze.

Richie does his thing during his stop in BK with The Manifesto crew for their “Brooklyn Meets Toronto” event.

(Kind of fitting that my first post back from NYC would be this one)

Previously: NEW VIDEO: Rich Kidd “Take It Slow” (Directed by David F. Mewa)

Previously: VIDEO: Blake Carrington (Manifesto To BK)

New producer Soul takes a fresh approach to marketing himself as a beat-maker with what looks to be a series of instrumental-only viral videos. Good idea! Directed by Zac Facts.

Previous: VIDEO: SOUL (Beat Sampler)

Nice likkle look at Art of Fresh‘s return to Sarnia for Bayfest (opening up for The Black Eyed Peas).

Previous: NEWS: Art Of Fresh Release New Album September 21st