Producer Boi-1da shares his thoughts on Drake’s success and working with Eminem.

Via TRF!

Official photos of Amber Rose’s cover and feature shoot for Cream World’s upcoming Summer 2010 Issue.

The theme was “Amber’s Wonderland”, a take on “Alice in Wonderland”. The issue hits Canadian newsstands this month and will be available to American readers @ http://www.creamworld.ca.

Photos by Rohan Laylor, makeup by Stephanie Flores, styling by Stylist Maha.

More photos after the jump!

Previously: VIDEO: Amber Rose’s Cream World Magazine Photo Shoot (BTS)

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New music from El Nino, one of many sick artists that came out of the Team Offense movement.

Track’s called “Best Who Ever Did It”.

DJs you get the Original Version, Radio Edit and Instrumental.

Toronto, Canada – When you think of Latin rappers, what names come to mind? Well get familiar with the name El Nino. A Spanish rapper not known for rapping in his native tongue. El Nino envisions himself becoming one of the worlds biggest Latin Hip Hop stars since the late Big Pun. Born in North York, Toronto, to Latin American Parents, El Nino started MCing when he was the tender age of ten years old. He grew up during what was known as, raps golden era. Listening to the likes of Nas, Wu-Tang, Biggie, Dr. Dre, Snoop (just to name a few), and admits to falling in love with rap music. During his childhood he recalls freestyling, break dancing, and spray painting graffiti with friends around his neighbourhood. “I was just really living Hip-Hop as a culture” states the upcoming rapper. When El Nino was asked what makes him different from other artists he simply said, “A lot of my peers in this game don’t have what it takes to be a star in this industry. I do.” And with this kind of sheer confidence and swagger one can only see why this young man plans to be the Latin face of Hip Hop in 2010!

El Nino plans on making his debut to the world very soon. Working on his debut album “Emotional Rollercoaster” he plans on leaving a meaningful impact on Hip-Hop fans around the world.

El Nino – Best Who Ever Did It

El Nino – Best Who Ever Did It (DJ PACK)

Produced by Silas.

Via TRF!

Listen HERE!

Download HERE!

Song’s been bubblin’ for a minute, now King Reign’s latest with Circle’s Saukrates & Kardinal Offishall gets an official release plus the DJ Pack treatment.

Produced by Boi-1da.

Sick.

Previously: VIDEO: King Reign Interview w/ The Come Up Show

Era hops on an official remix to “My Heart” by Wayne Marshall.

DOWNLOAD: Wayne Marshall – My Heart feat. JD Era (Unofficial Remix)

You may have seen the trailer! Here it is, the official full length video for REFLECT – Lovin’ Me Lately featuring Sharron Lee Williams.

I recently posted this on my blog over at Vibes and Stuff, but since this is Canada Day and this site is dedicated to Toronto hip-hop, I thought I’d share it over here too. Since hip-hop from Toronto is garnering a little bit more attention these days, I wrote a brief introductory profile piece for VIBE on 10 of the hip-hop artists that have come out of this city in the last two decades or so. If you are from the Toronto these names (like Michie Mee above) will be familiar, but it’s worth remembering that these artists should command a lot of respect for their pioneering work and the music they have created.

Read the article

Download HERE!

Montreal’s C4 goes above the cliche’ drop a project hosted by a personality whose name is jacked from a famous icon, to dropping an album hosted by a real life movie legend.

The first full release by Montreal raised producer and songwriter C4 meshes a variety of musical styles into what can only be described as a deliberate assault of the conventional mixtape. Narrated by the Academy Award winning actor, the one and only Christopher Walken, from classic movies such as King Of New York, The Deer Hunter and Pulp Fiction. The C4 Experiment includes 20 tracks featuring over 30 urban artists ranging from Canadian hip hop pioneers such as Choclair, Moka Only and the Black Jays’ Solitair, to up and coming talent like JD Era and Rich Kidd.

The C4 Experiment comes equipped with an interactive website where users are able to browse through Christopher’s fantasy salon and interact with the scenery to play the songs. As you enter the boudoir, you’re encouraged to click on books, cameras, paintings, even empty bottles of Jack Danniels as well as other interesting items that have been left behind.

By logging onto http://www.imyourproducer.com, users are able to access the interactive environment as well as browse the screening room to view C4’s portfolio made up of digital short films, commercials, beat battle performances as well as a comic book inspired two-song music video co-directed and produced by C4 and Ajani Photography.

The 60-minute project also includes appearances by the legendary Montreal DJ A -Trak , Gangstarr ally Bless, Obscure Disorder’s Troy Dunnit, Bad News Brown and Magnum 357 as well as Ontario’s very own King Reign, Mayhem Morearty, Theology 3,Empire Crew and D-Sisive and more.

The C4 Experiment, hosted by Christopher Walken, is brought to you courtesy of imyourproducer.com, EscapeMTL.ca, The Real Frequency, HipHopCanada.com and is currently available for free download!

What a sick line up..

Full tracklist after the jump!

Previously: NEW MUSIC: Troy Dunnit & Solitair “Bring It To You” (Prod. C4)

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Wolf J hooks up with Japanese producer Cubesato (Satoshi Yoshitake) to drop the remix to “Grizzly Bears Panda” (originally off the UpsideDownDay TapeMix).

RE’GrizZ (Grizzly Bear Panda RMX) DOWNLOAD LINK
http://www.box.net/shared/lpo435z7i9

RE’GrizZ (Grizzly Bear Panda RMX) SoundCloud LINK
http://soundcloud.com/wol-1/re-grizz-remix

RE’GrizZ (Grizzly Bear Panda RMX) DJ Package
http://www.sendspace.com/file/8wtjgz

WolF J McFarlane Bandcamp
http://wolfj.bandcamp.com/

Previously: NEW MUSIC: Wolf J, KJ & Shi Wisom “Ante Up!” (DJ Pack) (Beat by Keys N Krates)

Here’s the audio from our convo with Shad last week on OTA Live. Video on the way! In the meantime, TSOL is in stores now b*tches!

Part 1: http://www.zshare.net/audio/77858490359e2ec8
In this clip we get the Coles Notes version of who Shad is (in case you didn’t know) and we get Shad’s perspective on where he fits in the hip-hop spectrum.

Part 2: http://www.zshare.net/audio/778585802985aca0
Do rappers rap about rap too much? And get Shad’s reason as to why he doesn’t like to hop on every hot beat with freestyles (a la many rappers today).

Part 3: http://www.zshare.net/audio/7785864381b3d0ef
In Part 3 Shad breaks down the making of “A Good Name” off TSOL, we talk about his family and their support of his music career and get to know the academic side of Shad. We end off the clip with the official explanation of what TSOL actually means!

Part 4: http://www.zshare.net/audio/77858784679b4cfe
Shad talks about his collaborations on TSOL as well as the single/video off the album, “Rose Garden”. We also touch on whether or not creating music has changed Shad’s ability to just be a fan of music.

Part 5: http://www.zshare.net/audio/77859055044215ab
We talk in more detail about the “Rose Garden” video as well as the song “Keep Shining”. Shad also gives his perspective on the “where did all the females in hip-hop go” question and he breaks down why Shad doesn’t curse in his music.

Part 6: http://www.zshare.net/audio/77859201614b914e
In Part 6 we talk about how Shad’s road to success is one that should be followed by other upcoming artists and we get Shad’s thoughts on where the industry is at right now. The interview concludes talking about Shad’s upcoming tour with K’naan!

Previous: NEWS: Shad and K’naan Team Up for Fall Canadian Tour!!!

Previous: NEWS: Eye Weekly Magazine Reviews Shad’s TSOL Album