NEWS: EMI MUSIC CANADA INTRODUCES THE MOBILE ARTIST (MOA) PLATFORM
Good to see a Major stepping up to the plate and trying to create a more organic connection between themselves and the infinite indie artist market.
EMI MUSIC CANADA INTRODUCES THE MOBILE ARTIST (MOA) PLATFORM
Today at Canadian Music Week, EMI Music Canada officially launched a mobile music community, Mobile Artist (MOA). This new interactive platform allows for the promotion and discovery of new music and emerging artists. Both artists and fans can register at www.MOArtist.com ™ and then access the platform from their smart phone devices or by going online. Independent artists will be able to create a free mobile site in minutes, post their digital content as well as send free SMS alerts to their fans. The content and interaction with fans that these Canadian artists generate through MOA will be essential as they compete for fan votes. The competition will take place over a period of nine months, with five finalists selected every three months – resulting in all Top 15 finalists being part of a special EMI digital compilation. The overall winner of the competition will have their single released and serviced to radio by EMI Music Canada. The competition is currently only open to Canadians – all rules and regulations are available on the website.
Full details after the jump!
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