At this point, most emerging artists are familiar with the (potential) benefits of giving their music away for free:
Maximizes the possibility of discovery
Free Advertising
Can create viral-buzz about your music
But in reality, unless you already possess a large fan-base along with the subsequent reach, giving your music away will be the last you hear from most new “fans.” This situation is only ideal for artists who have successfully converted people from fans to loyalists – those who not only want to share this music with others, but who actively seek out others who share a common interest in the music. If you are not at this level on a large scale, consider using a slightly different strategy.
What you need, is a way to turn this seemingly one-sided transaction, into one that is mutually beneficial. You essentially want to continue charging for your product, but in a way that replaces value in terms of money with that of brand growth. Consider charging for your music using social currency, which would put you in the position to receive a tangible return that would increase your reputation and reach, rather than increase your bank account.
Luu Breeze hops on Kanye’s latest for his version of “Power”. No this isn’t just a quick 16. Breezy goes in for the whole song. Outro shoutouts and everything lol.
hyperadmin | Music,Video | Monday, July 12th, 2010
Producer McCallaman pays tribute to his cousin Anthony ‘Durty Keyz’ James with a live mix (love how he confidently nurses his morning bowl of cereal during the set).
Dwayne Morgan reps for TDot Exposed as he chops it up with Kardi about the current state of music, his upcoming album and what he feels is missing in our local artists.
Wow. This one pretty much makes the original obsolete and any other versions coming out after this one, destined for immediate subordination.
Love Ross and Chrisette but the overall feel of the song without them is much better (jmho).
It’s like the difference in tone between Batman and Batman Begins; and I’m definitely a bigger fan of the latter.
Pretty soon there’ll be standard lines in artist collabo contract negotiations stating that the artist featured can’t release versions sans the primary artist.
They’ll call it the Drizzy Clause.
UPDATE: Shouts to Lyve for splicing the pieces together and giving those who want it, the full version.
