hyperadmin | The Fine Print | Thursday, February 18th, 2010
By Jonathon “Bizz” Brown
If I walked away from last night’s launch party for JJisJeni.com with one comment it is this: it honestly felt like there was an urban music industry last night. Why? To be honest, I’m still trying hard to understand it myself. It just felt like a moment.
Typically “industry parties” come off more “industry” than “party.” And by that I mean everyone knows who they are and what they came to do (usually perform) and that is the beginning and end of their contribution to the evening’s mood. Not last night. It was a house full of people worth shaking hands with and they were there with open minds, open eyes and Toronto’s charisma in their step. From media to radio personalities to artists to producers to people like me who are as much fans of the culture as they are cultivators of it… it was a dynamic, up beat and powerful crowd. If you walked in off Mars last night, you’d swear that club was full of multi-platinum artists celebrating their success. And I think there lies the distinction. Everyone felt like they were genuinely partying, socializing, celebrating themselves andeach other.
Kim Davis sounded the best of the performers I caught. Jonny Roxx was one of the few artists to get the crowd involved with his antics. Lindo P is undeniable as a performer, especially in an intimate space like last night. Famous was walking around the club shooting a music video as he slapped hands. Instead of taking the stage, P Reign performed beside Drake from his booth as pictures snapped. Rochester’s stylish performance was television worthy. Spexx, Ill Kidz, P Plus, Jason Chambers, Dames Nellas, Sunny Diamonds, Soze… many people very influential on the musical tastes in Toronto and Canada were there in full effect.
I’ve unfortunately been to my share of “industry parties” where everyone seems like they’re just putting in time. Artists are looking at their watches as they stay hidden by the bar waiting for their turn to perform so they can leave. Fans aren’t very visible because everyone seems too much of a “someone” to submit to open fandom. A kind of blazablah, “it is what it is” attitude permeates the room. And I walk away thinking “shouldn’t that’ve been better?”
I clearly am a person who roots for the urban music industry in Canada. And for me, last night was a sign that the artists trying to be stars, do have the ability to come together and make everyone feel like one too. I submit this to the record as a moment.
hyperadmin | Video | Thursday, February 18th, 2010
New video from Roxx that debuted at Jeni’s launch party last night for www.jjisjeni.com! Shouts to all the industry heads and performers that were in the building. Roxx did his thing on stage and then they premiered the vid. The Bully!
hyperadmin | Music | Wednesday, February 17th, 2010
NEW TONA!!! After the success of the critically acclaimed Direct Deposit release, Tona returns with a likkle leak before starting his upcoming Silver Spring Crescent project (coming soon). Rich Kidd and a new artist named Lokz (who you need to be paying attention to) help out on the track. Follow Tona on Twitter!
“This song is about my dysfunctional relationship with my city….it’s kind of a love/hate thing we got goin on …..but we’re working it out…” – Tona
hyperadmin | Events | Wednesday, February 17th, 2010
DOPE event going on tonight celebrating the launch of Jeni’s new website www.jjisjeni.com presented by ReeRee Productions. Hit the jump for more info! I would ramble on about it but Jeni hit me up with allllll the details about the event and the new site:
www.jjisjeni.com launch party February 17th, 2010 @HOME nightclub 117 Peter St.
My site will be a place for me to promote myself as a radio/tv host and my new passion TORONTO ARTISTS! From the first day I hit the airwaves here in Toronto I fell in love with the sound of the city and the Toronto Urban Music. I’m very excited about the website and it’s potential to open the way and further even more success stories this year! I’m going to feature new music and videos from Toronto artists ONLY. Visitors to the site will not only have an opportunity to listen to new music but also find out about the artists. It’s an extension of what I do on the radio every day, inform the public about Toronto’s talent. There will be a featured song, video, artist and producer every month with a sit down interview done by myself (of course!). I have also added a BEATZ CORNER which will be a place to promote and hear Toronto established and up and coming producers. I’m very proud of this site and I look forward to sharing it with you.
Tonight’s performers are: Kim Davis, Jonny Roxx, P. Reign, Rochester f Daniel Daley, A-Game, Show Stephens, Jahvon, Famous, Shaun Boothe, Crown A Thornz, Lindo P, Nikkie Santoro f Luu Breeze, special guest from the Bahamas TaDa and introducing Brian Notice and Wyze Wonda.
DJs: ILL Kidz, P-Plus, Jason Chambers, Spex, Reddy Fox
Hosted by: Lola (www.iluvlola.net), Scott Boogie, Trixx, Industry Mag
hyperadmin | Audio,Music | Wednesday, February 17th, 2010
4th and last single off of B Magic’s mixtape – You Got It For Free Volume 2. Mixtape drops 02/24/10 Feedback Appreciated at whatsforbreakfastmusic@gmail.com Or bmagic.bandcamp.com . Big shout out to Jules MsUnderstood Photography!
hyperadmin | Video | Wednesday, February 17th, 2010
New video off Gee Wunder’s For The People street album. Info below as well as the MP3 and full DJ Pack for the song!
For The People (Street Album III) features ALL EXCLUSIVES!!! AND ALL ORIGINAL PRODUCTION!!!
It will be released as a FREE download on Feb. 23, 2010 via Motive Music Co. hosted by URBNET Digital.
Featured Artists: Aristo, Mad Child (Swollen Members), Shaw Langley, King Avalanche With Production by: NightHawkz, DT Music, Gee Wunder, Black Dolphin Ent., Crook of Smash Brovaz and others.
