Drake’s music isn’t complex, but it is complicated. Steeped in warm, deep, dense beds, it’s closer in spirit to R&B than almost any hip-hop ever recorded. Wet, slapping drums; hazy synth tones; delicate, enveloping chords—it’s a sound that’s added a gravitas to the Canadian MC’s music. Drake feels important because his music sounds important. The primary architect of that sound, Noah “40” Shebib, has worked closely with Drake, creating an unusual partnership. 40 is credited with production on only eight of the 17 songs on Take Care, Drake’s second full-length album, but as an engineer and sounding board, his fingerprints are everywhere—the expansive palette, the patience, and the dramatic flourishes at song’s end. They craft albums together.
The 28-year-old Shebib, a Toronto native with a background as a child performer, like Drake, has been beside him during the biggest moments of his career. I talked with 40 on the eve of the highly anticipated Take Care about their history and the stories behind some of their best songs.
Urbnet puts together a collection of tracks from their roster of artists that include D-Sisive, Moka Only, Perfect Strangers (Dan-e-o & Promise), Timbuktu and more!
Personally I feel like using Bin Laden’s name in such a loose context touches a nerve (and I think reZ shares a similar sentiment on this one too) – that said there are probably people that won’t get that feeling at all. Either way I got no problems agreeing to disagree on an artist’s creative direction with a song – but in this case, the disagreement just had to be made clear (kinda like the disclaimer at the beginning of the actual vid).