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City On My Back Archives » The Fine Print: 50 Cent Runs For Office

The Fine Print: 50 Cent Runs For Office

hyperadmin | The Fine Print | Monday, November 16th, 2009

50_Cent_001_210109

By: Jonathon “Bizz” Brown

There’s a lot that seems obvious about 50 Cent’s marketing techniques. He perpetuates conflict to generate interest and diversifies his brand like no one else. But The Fine Print of 50’s power is his ability to stay on message. Politicians learn the same technique during media training and use it in interviews. After analyzing a candidate’s strengths, his/her base priorities and deducing relevant subject matter, the politician steers his/her answers towards these premeditated talking points to best communicate his/her platform. Go watch a political interview and count how many times the question that’s asked is actually answered directly. Doesn’t always happen. Why? Because it is in a person’s interest to reiterate their own position on a few key points to create a clear persona and platform for voters to judge.

Now on to 50. When asked about Before I Self Destruct, he continously goes back to the same points.

  • He’s returning to aggressive content.
  • He’s contrasting the lighthearted hip hop around right now (thus positioning himself as a symbol you can buy into to oppose that trend).
  • While others rap about the life they aspire to have, he raps about the painful pieces of life.
  • He continuously draws comparisons to Get Rich Or Die Trying.
  • He plays on the idea of a celebrity cycle in which the public builds you up to watch you fall later.

Now to continue to illustrate this point. What does 50 talk about when he’s talking down Rick Ross?

  • Ross is fraudulent
  • Ross doesn’t take care of his family
  • Ross doesn’t plan things out as well as 50

And when commenting on Jay-z recently?

  • Jay-z has morphed into a “safe” persona (which is why Lil Mama jumped on stage)
  • Jay-z feels like he’s above the competition of the culture
  • Jay-z’ high brow approach is the binary to 50’s more refreshing ground floor riskiness

In each of his interviews – whether it be about his CD, defamating someone’s character, his new book – he hones in on a few key talking points and then circles those points in different ways at different times to convince you of his point of view. 50’s effective because he stays focused.

  1. Beef – Rick Ross – Main Message – Rick Ross is a cop & a fraud
  2. Beef – Ja Rule – Main Message – Ja Rule is a soft kid trying to act tough, I’m the real deal
  3. Beef – Jay-z – Main Message – Jay-z is detached from hip hop culture
  4. Beef – Game – Main Message – He’s below me, I helped create him
  5. Beef – Buck – Main Message – He’s unstable, I had to get rid of him
  6. Book – 50th Law – Main Message – Fear is nothing to 50 cent because of his experiences
  7. CD – Get Rich Or Die Trying – Main Message – Shot 9 times, I’m as raw and controversial as they come.
  8. CD – The Massacre – I’m still #1, you have no reason to doubt my creative abilities
  9. CD – Curtis – I’m diversifying my sound and making event records.
  10. CD – Before I Self Destruct – Return to aggressive content missing in hip hop.

And that my friends, is what the most convincing people/campaigns do. It’s not something 50 pioneered, or even something only he employs (Jay-z for instance was very on message about creating a “new classic” with BP3), but it is something he’s perfected. He not only states his point, he circles it long enough so you could state it for him. He rationalizes with his audience instead of telling them. Why do you think you never hear 50 say “f*ck Ja Rule,” “f*ck Jay-z,” “f*ck The Game?” Because that’s an inefficient method of garnering support. Imagine Obama abandoning his reasoning when explaining why he would be a better president. Nope, not going to happen. Instead, he stays on his talking points and in turn his followers are the ones more prone to saying “f*ck John McCain.”

That’s The Fine Print

No Comments »

  1. Great read, Bizz. *thumbs up*

    Comment by JessKa — November 16, 2009 @ 1:29 pm

  2. What’s amazing is that it’s so simple. It seems obvious once it’s laid out in such a straight forward a fashion by someone the likes of Bizz, who is a media machine in his own right, but the fact of the matter is that the reason you havnt noticed it just shows how tight 50s game is. I mean, all this sounds hella easy on paper but the impressive part is that 50 can pull it off without it being blatant. The man has the ability to use his swag to camoflauge these techniques and still entertain the shit outa you while doing it. Props to Bizz for this article.. Keep em comin! Peace

    Comment by Trif — November 16, 2009 @ 3:10 pm

  3. Nice job Bizz, that’s an eye opener for sure.

    Comment by Big Turk — November 16, 2009 @ 8:25 pm

  4. Biz your writing keeps getting better man impression points still

    DAX>

    Comment by Daxflow — November 16, 2009 @ 10:53 pm

  5. Dope Article! I like ur comparison of Rappers to Politicians, because like you stated some of them campaign like Politicians…Feeling this, Keep em coming!

    Comment by MC Nadim — November 17, 2009 @ 9:21 am

  6. Way to break it down. No aspect of pop culture and public persona is above or below this basic formula of media training and not many people realize that their ‘opinions’ are simply a regurgitation of its effectiveness.

    Comment by theoriginal — November 18, 2009 @ 5:03 pm

  7. Heard a 50 cent interview over the weekend on Big Tigger’s show. And besides the fact that I personally think his music is irrelevant, I was impressed by how effective he is at getting his point across. 50 Cent is a media machine, smart and tactful — not unlike a successful politician.

    Comment by mr. hands — November 18, 2009 @ 5:18 pm

  8. It’s interesting. You all should Youtube his I-tunes bonus content from BISD. There’s a 3 part interview with him. Given the fact that content is solely created for his own purposes – versus a journalist’s intentions – gives you a perfect platform to analyze 50s intended messages.

    Comment by Bizz — November 19, 2009 @ 10:36 am

  9. Very well put , what i get out of it is 50 cent is a lot more intelligent as he may come off lyrically. His approach to how he promotes himself or is seen compared to others makes him stand out , and no matter how much you dislike 50, its amusing to see how he gets under everyone’s skin and comes out on top. 50 cent a genius MC or a remarkable promoter. Good article Mr. brown.

    Comment by calvin — November 19, 2009 @ 1:21 pm

  10. 50 cent is the don king to hip hop, he doesn’t throw any hands and don’t know why hes there sometimes, but hes so entertaining.

    Comment by calvin — November 19, 2009 @ 1:23 pm

  11. this piece right here just made me a regular on cityonmyback. Fine print for real

    Comment by ray — November 19, 2009 @ 9:04 pm

  12. who the fuck thinks of this stuff? lol. I’m playin this is something I never thought of.

    Comment by lala — March 25, 2011 @ 12:38 am

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