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Another one from Drake; “Love & Gunz”; produced by Tha Bizness.

I’m definitely pro-snippet; it’s a highly underrated way to build a buzz around a new single and/or upcoming project without actually giving away the product; but it’s pointless if it’s only done to create a buzz around a future leak… which is basically implementing the right initiative, just with short-sighted execution and expectations.

Don’t get it twisted, you can’t stop people from getting it for free but I think if the music industry was a bit more critical about their internet best practices they’d realize it’s not that far-fetched to think if you leaked strictly snippets in tandem with a good viral campaign, you could create a strong favorable buzz around the product to get a better profit margin off the actual commercial release. I wouldn’t recommend it for unestablished artists but definitely known artists.

Sure once it’s officially out all bets are off but how that became a sensible reason to just give your product away is beyond me.

The film industry’s been using the same snippet principle with trailers. Granted the dynamic is more favorable for them to do so, but the point is it’s effective.

Sorry,  another digression…