UMAC Partners with Harbourfront’s KUUMBA for
Black History Month Celebrations

For Immediate Release
February 2^nd, 2010

(Toronto) — UMAC, The Urban Music Association of Canada, is kicking off Black History Month with its first event of the year duringHarbourfront Centre’s annual Kuumba celebrations. Urban X-Posure: SoWhatChuSayin’? takes place at The Harbourfront Centre on February 13th, 2010, and is a multi-platform event focused on Hip Hop and Spoken Word being actively used as art forms for social change. It’s a day where consciousness in rap music and spoken word gets rewarded – literally!!!

Full press release after the jump!

The response to the call for submissions was overwhelming, allowing for an impressive and inspiring lineup of performers.  The auditions at Harlem Restaurant gave spectators just a taste of the talent and flair for wordplay these artists have.

UX: SoWhatChuSayin’? will be comprised of an artist showcase / contest, awarding the most talented conscious wordsmiths and raptivist rhymers who can perform the best positive lyrical expressions with swag.  Lending to the excitement is a cash prize, which will be divided between the top 3 finalists. Toronto Argonauts former coach and football legend, Michael “Pinball” Clemons and his foundation have also pledged a donation towards the cash prize.  DJ Linx and Seven:30 from CKLN 88.1FM’s Mixtape Massacre will be in attendance, providing the musical vibe for the event.

UMAC, in association with KUUMBA Presents:
UX: SoWhatChuSayin’?
February 13^th, 2010
2:00PM – 5:00PM Brigantine Room
(Harbourfront Centre)
York Quay Centre, 235 Queens Quay West
FREE Admission

About UMAC:

Established in 1996, UMAC, The Urban Music Association of Canada, serves as the lone music industry service provider for urban music in Canada & the work of Canadian urban artists.   UMAC offers professional development services to help music industry workers succeed as cultural entrepreneurs. Through its programs and services, UMAC assists practitioners in the music industry to build sustainable, export-ready careers & find some modicum of success in a musical landscape in Canada not necessarily designed for urban music achievement.

UMAC is the voice of Canada’s urban music industry. It is a member-driven, non-profit organization dedicated to building the domestic and international profile of Canadian urban music.

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Media Contact:

Melissa Langley
UMAC, Director of Communications
t. 416.436.6352
e. mel@umacunited.com OR melboogiemedia@sympatico.ca