E‘s on her promo grind for sure! At Last is in stores now!!! Also, click here for a review of the album by Exclaim! Magazine.

Most of Canada’s best-known rappers have become successful by bucking hip-hop conventions. Drake tempers his hip-hop braggadocio with introspection; K’naan puts American gangsta rap in stark perspective with his tales of Somalian violence, and k-os is as likely to collaborate with an orchestra as with a DJ. But the Ottawa-born Eternia is taking on the deepest-rooted conventions of them all.

“She’s a white, female Canadian — not exactly the easiest sell when it comes to hip-hop,” acknowledges her producer, MoSS, who has provided beats for the major-label likes of Ghostface Killah and Raekwon. Nonetheless, the first time the self-described “hippie record nerd” with a penchant for obscure prog-rock flute solos met the powerfully outspoken rapper, he had an epiphany.

It was 2007, at a gig in Winnipeg where the number of performers matched the number of audience members, and Eternia was prowling the small stage as if she were in a packed arena. MoSS recalls, “I saw, first and foremost, an unbelievable performer. I’m like, ‘I think I can make [music] with her and we can actually turn heads.’” Three years after that fateful meeting, the duo’s aptly-named album-length collaboration, At Last, featuring Eternia’s raw rhymes — both intense and close to the bone — and MoSS’s acid-drenched, multi-layered production, is in stores.