NEW VIDEO: The Boomaddicts "The Time Is Now" (Directed by Hayden Currie)
Directed by Hayden Currie.
Via HHC!
Dope, moving visuals paying homage to Matic (the emcee whose vocals are featured on the song) who died of cancer in ’08 (R.I.P.).
Featured in the video are his sons along with a healthy dose of Toronto hip-hop citizenry including Ski, Theo3 & Frankie Payne.
“The Time Is Now” will be featured on the Boomaddicts project which was a collaboration between Matic and producer Phat Tony aka Big Tweeze.