Nice likke article about the fam at 1LoveTO.com!

There’s a lot of love happening in Toronto.

And thanks to two local guys, everyone’s showing their affection for the city across the planet by taking Polaroids of shirts that read: “1(heart symbol)T.O.”

Bryan Brock and his business partner Tyrone Edwards came up with the idea for the 1LoveT.O. shirts while working at the Re-Mix Project, a community initiative for youth living in at-risk neighbourhoods to become artists and entrepreneurs.

“It’s a lot different than when people see an I Love New York shirt,” Brock, 30, explained. “1LoveT.O. is basically celebrating everything that Toronto is, which would be bringing people together and making everything inclusive. When you say 1LoveT.O., it’s like Bob Marley, the idea of unity and bringing people together.”

Since 2007, and with the help of Twitter and their website 1LoveTO.com, the demand for the shirts spread across Toronto.

And to show Torontonian pride across the world, pictures on the website document people wearing the shirt in Ikebukuro station in Tokyo; in front of the L’Arc de Triomphe in Paris; on the Brooklyn Bridge; and rocking out to the Coachella Music Festival in California.

READ THE FULL ARTICLE HERE