Directed by Tess Francis of IHP Media.

Frankie Payne lets off the visuals for his latest joint “My Life” featuring Saukrates and produced by Tone Mason, but I’ma let his people tell it..

For so long we’ve been chasing recognition. Some times I feel like during that chase, we somehow forgot the lessons hip hop has been teaching us for most of our lives, like be you, and be real! Shit! Sometimes its like hip hop forgot that lesson. I guess this is what makes Frankie different, special and unique. Frankie has always been able to captured, what we at the FPA call the “The Real Toronto Experience”.

For example:

T.O’s the realest

http://www.youtube.com/watch?v=8_j8-Vw0O4o&feature=related

Reach  (for my city)

http://www.youtube.com/watch?v=j681PMiIzSc&feature=related

You want to talk about grinding? You want to talk about hard work and dedication?

Frankie Payne has been providing us with authentic music, an identity and a legacy since the 90’s, and he’s one of about three MC’s from Canada that have been around that long and are still better then most MC’s of this generation. They just don’t make MC’s like this anymore!

It’s a new day. That be said, we at the Free People Association are pleased to present the Official Video release of My Life Feat. Saukrates. This single has been tearing up the air waves all year, so we’re going to take it to 2011 with a spectacular visual courtesy of Test Francis (IHP Media).

Whether you call him Jugganot (Everything is For a Reason) or Frankie Payne, it’s obvious to anyone who knows their Canadian Hip-Hop History, nothing is going to stop this guy! With an ever growing buzz, and upcoming Projects like, Freedom Writers, Clarity, and The QC compilation, I think it’s safe to say, go ahead and get excited about 2011!

Youtube – http://www.youtube.com/iamFrankiePayne

Twitter – www.twitter.com/iamfrankiepayne

Facebook – www.facebook.com/frankiepayne

Vote for it on The MCC!

Previously: NEW MUSIC: Freedom Writers feat. DJ Riccachet “Wake Up” (DJ Pack) (Prod. Big Sproxx)