FEATURE: Boi-1da w/ NOW Magazine
Yo, NOW! Don’t think this absolves you of your sins. Addi’s point still holds true. You just got lucky that this issue was coincidentally scheduled for release the same week as his letter. Anyways…shouts to the Boi-1da. Congrats on everything amigo.
Grammy Award-winning producer Matthew Samuels has taken the music industry by storm, cranking out hits for Drake, Eminem and many more. Still, the Canadian beatsmith is thrilled at the possibility of going home with a Juno.
By Jason Richards
Given the hot streak he’s been on for the past two years – and the 2011 Grammys on his shelf – it’s kinda cool that Boi-1Da can still get excited about the Juno Awards.With characteristic humility, the beatmaking producer from Toronto, born Matthew Samuels, says he’s honoured to be recognized in his home country.
He has credits on records nominated in four categories at this year’s show: Eminem’s Recovery (international album of the year), Drake’s Thank Me Later (album of the year and rap recording of the year) and Drake’s Fireworks (songwriter of the year).
For those keeping score, Thank Me Later was the eighth-highest-selling album of 2010. Recovery was number one. Boi-1da (pronounced Boy Wonder) produced Over, and Not Afraid, the lead singles on both. The latter has an astronomical 213 million-plus hits on YouTube.
According to Samuels, those figures represent vindication.
“Some people had doubts about me, thinking I was just lucky with the songs that were out before,” the 24-year-old says. “But they can see now it’s something I really work hard at, that I put my heart into, and it’s paying off.”
I still feel like they do not fully respect the voices in the hip hop community, especially if they didn’t print ANY of the letter. They could have taken a piece of it, and replied “we are improving, starting with this Boi-1da cover.” But I believe that by not printing the letter, they are pretending everything is all good and they don’t have any improvements to do. Best believe that if it wasn’t Juno weekend and Boi-1da wasn’t the only connection to Drake that Now Magazine had, they would not have done the story. Why didn’t they put Boi-1da on the cover two summers ago when he produced the biggest song on the planet? Maybe Now wasn’t listening when the Kanye-West-produced video for a little song called “Best I Ever Had” was crushing speakers everywhere. Boi-1da wasn’t worth writing about then? Hmmm… it’s things like that you have to think about when analyzing what is really wrong with Toronto.
They support hip hop when it’s convenient. Otherwise, it’s ignorance as usual.
Not anymore.
The war is on, and love will win.
Comment by Mindbender — March 26, 2011 @ 1:37 pm
You did the a marked business literature and revealing the secret beneficial features of BlogEngine.Net, that I inaugurate it was universally used before bloggers nowadays. I think BE has emerged to be one of the with greatest satisfaction blogging programme as the crow flies now. I hope you fair luck with your blogging experiences.
Comment by b-a.cz.cc — May 22, 2011 @ 9:59 am